Groundings

The Anti-Indigenous, Imperialist, Racist Marketing of Coca-Cola

Episode Summary

Native activist and writer Dani Miller breaks down the various ways the brand identity of Coca-Cola is built on a mountain of anti-Indigenous tropes, racism, and what she calls "conglomerate imperialism."

Episode Notes

(This episode was a Patreon exclusive for several days prior to release elsewhere. )

In this episode, Native activist and writer Dani Miller breaks down the various ways that the brand identity of Coca-Cola, a brand known and admired worldwide, is built on a mountain of anti-Indigenous tropes, racism, and what she calls "conglomerate imperialism." She then discusses the need for a Native anti-imperialist perspective, connecting Indigenous struggles in the U.S. to struggles globally, and explores how normalizing the racist, imperialist marketing tactics of corporations like Coca-Cola has material impacts on Indigenous communities everywhere.

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